As an Emirati owned family business with 16,000 employees and a long heritage in the region, Al Naboodah Group Enterprises is passionate about giving back to its origins whilst creating an optimistic landscape for future generations.
At the Saeed & Mohammed Al Naboodah Group, we are immensely proud to have made 60 years of contribution to this country, supplying infrastructure, products and services, generating employment and creating value over time.
Chairman, Saeed & Mohammed Al Naboodah Holding Abdullah Mohammed Juma Al Naboodah
A responsible organisation must be accountable for the lives it touches and the environment it lives in, by matching the interests of the environment and the community in which it operates to stay competitive and innovative.
Group Executive Chairman & Board Member, Al Naboodah Group Enterprises Juma Mohammed Juma Al Naboodah
As we continue to learn throughout our sustainability journey we start to analyse our strengths and weaknesses. We are constantly engaging with our strategic partners, suppliers, employees and customers to address new challenges and ﬁnd innovative solutions to create shared value for everyone involved.
General Manager, Sustainability Fatima Ahmed Saeed Al Naboodah
Delighting our customers is at the heart of our success. Alf of our initiatives to jointly enhance dialogue, coffaboration and innovation are in pursuit of increased customer loyalty and retention.
General Manager, Marketing Shaikha Abdullah Mohammed Al Naboodah
Our sustainability framework is based on the three pillars of sustainability, social, economic and environmental. The framework outlines the key sustainability focus areas for ANGE, which were identified during roundtable discussions between the Sustainability Council and interviews with key internal stakeholders. Based on the framework, we have created a sustainability roadmap with strategic objectives, initiatives, KPIs and targets. The roadmap provides a high level overview of planned activities and the strategic direction of the Group. The roadmap is broken down into three key areas; responsible consumption, working as a family and unlocking potential. Each area has set strategic objectives which have been assigned to a Sustainability Council leader. The leaders are responsible for implementing and achieving these objectives and will be measured against approved KPIs and targets.
Working as a FamilyResponsible ConsumptionUnlocking Potential
With many Emiratis facing challenges to find suitable employment, the Emiratisation of our workforce to create meaningful and sustainable job opportunities for Emirati nationals is an important principle and a government initiative we fully support. With 60 years of history in the region, we are also proud to actively promote Emirati culture whenever and wherever possible.
Ensuring everyone connected to our business is both aware of our sustainable development goals and targets as well as contributing wherever possible, is an important part of our programme. This involves educational initiatives such as a mandatory training programme and the sharing of our annual sustainability report.
Our business and success depends on our people. It is why promoting employee welfare whether through offering educational or sporting activities for example, and listening to their suggestions and concerns, is a critical part of what we do.
The UAE is one of the top water users in the world – at 550 litres per person per day – despite having one of the lowest figures for water availability. With much of our water coming from carbon intensive desalination processes, it is important that we lead the way as a company in reducing the amount of water we use throughout our operations.
As the world looks for new and renewable energy sources to replace carbon intensive energy, it is important that we also look to reduce the amount of energy we use. As a business we have set targets to cut the amount of energy we use to both save money while delivering on our promise to protect the environment and comply with upcoming regulations such as the UAE’s Green Economy Initiative and the Dubai Integrated Energy Strategy 2030.
For all businesses, reducing the amount of waste created and recycling as much as possible is becoming more critical. The range of waste we produce ranges from construction materials such as excavated soil and concrete to tyres and oil filters from our automotive business. Where possible, we apply the ‘reduce, reuse and recycle’ approach to all our operations.
Customers are far more likely to work with a brand or business that they can actively engage with which is why we continue to explore ways of communicating to our clients to help us understand what they value about partnering with us and areas we can continue to improve on. Communicating our progress around our sustainability initiatives to both clients and our employees is particularly important.
Innovation is one of the key factors of sustainable business success. We can continue to become more efficient for example, but if we do not also innovate we will fail to keep pace with the expectations that our customers and stakeholders have for our business and the products and services we provide.
Increasing the diversity of our workforce is not just the right thing to do but, through the introduction of different perspectives and other ideas, will ultimately improve the decision making in our business. Tied to a high quality employee training programme, we aim to give every individual the opportunity to maximise their full potential.
Rooted in history, our sustainability logo is a representation of the Ghaf tree, the national tree of the UAE. The Ghaf tree is a symbol of perseverance and giving, offering much shelter, food and fuel - and demanding very little water in return. Our logo represents people joined together with open arms in the act of giving and it underpins our sustainability approach to preserve our heritage and give back to the community, the economy and the environment.
Corporate Sustainability Video